The Internet has forever changed the way that businesses interact with their customers. But just because shoppers can buy your products from the comfort of their living room doesn’t mean that they’re ready to give up the in-store experience. Today’s savvy eCommerce shoppers are looking for the entire customer experience as they click through your website’s pages. To give today’s shoppers what they want, try these simple eCommerce strategies:
1. Offer an intuitive, responsive website.
You’ve heard about Mobilegeddon — and for good reason. Mobile is the future. In 2010, 96% of shopping was done on desktops. These days, 51% of the visits to your website come from a mobile device. If your website isn’t responsive, you’re denying more than half your web traffic the high-quality experience they deserve, and are keeping Google from properly indexing your site. Here’s the bottom line: If your website isn’t up-to-date and mobile-friendly, customers are likely to instantly move on. An old, static website is impossible to navigate on these smaller devices, and will become even less viable as Mobilegeddon continues to take hold of internet marketing.
2. Publish informative content.
Because customers can’t see or feel your product before they buy it, you must give them everything they need to make a purchasing decision clearly on your site. Consumers are more likely to feel good about making a purchase if they can find a lot of information about that product. That information includes visuals – lots of visuals. Show photos of your product from every angle, zoom in, create videos, and offer 360 degree views of your product when applicable. Write compelling product descriptions. Online shoppers also expect to read product reviews from other buyers. Be sure to provide review sections, forums and video testimonials in which happy buyers share their experiences. This information can be a deciding factor for a customer mulling a purchase.
Writing product descriptions and uploading images isn’t any webstore owner’s idea of a good time, but with StorePorter’s help, you can stock your site with effective product info and photos faster than ever before.
3. Get social.
Being social used to mean getting out into the world and interacting with customers in person. Today, it means using social networks to connect your current and potential customers with each other and your brand. Display icons for your official social sites clearly on your eCommerce website, and keep those sites active, up-to-date, and engaging. Active social media sites — think Twitter, Facebook and Google+ — can also act as customer service tools that gauge a response to your new products or services.
4. Offer dynamic search tools.
Do not make customers work hard to find the info they want. If you do this, they will move on to your competitors’ sites. Dynamic search tools will help customers locate information easily, which makes for a better — and longer — stay on your website.
As your trusted advisors and experienced webstore sellers, StorePorter provides our customers with the eCommerce strategies they need to optimize their store, increase their traffic and continue growing their online business. We developed our software to help you manage your webstore products and inventory with ease — freeing you to focus on providing that winning customer experience.